Digital Marketing

 

                  Digital Marketing

 Affiliate Marketing:

Sell other’s product and earn money is known as affiliate marketing. Share a link and earn money.

Share the details of the product or else review the product in the social media like youtube, blog post, instagram, facebook and insert the link of the product to buy. If someone clicks on your link and do purchase then you will get commission.

Content Marketing:

Plan, create distribute and publish the content. By doing this you can do content marketing. Make a  quality content so that you can reach people and get them trust.

Create a article and post it website or blogs.

Email Marketing:

This channel allows business to share new products, sales and update the customers on their contact list. We can send bulk message to a group of people using emails.

We can create email marketing campaigns to do this. Add campaign is very important in digital marketing. It will improve the business.

Marketing Analytics:

Do a market research about volume, value, potential, buying patterns, economic trends, competition, consumer behavior, consumer segments to improve your business is known as Marketing Analytics.

Mobile Marketing:

 It promote products and services in devices such as  mobile, tablets.

PPC:

PPC means Pay Per Click. In this advertisers will pay commission to publishers whenever customer click on advertisement.

SEO:

Search engine optimization helps user to find your websites and understand your content. It will also help search engines to  understand your content.

There are 3 types of SEO

1. On Page SEO – it has to be done in source code of your website

2. Off Page SEO  - it has to be done after launching your website.

3. Technical SEO – it should be done before launching your website in your source code.

Social Media Marketing:

Targetted platforms are facebook, twitter, instagram, youtube, pinterest, linkedin. In these platforms we can create add campaigns to improve our business. We have to spend some money on this to take our business to next step.

Importance of Digital Marketing:

·         We can convert our followers in social media as our customer to buy products.

·         Promote products and services on social media platforms will increase the sale of the product or service.

·         We can do digital marketing as a freelancing job. Or else we can do it for our own website also.

·         This can done while you are in a job or whenever you are free.

·         By this you can earn globally. Get products from all over the world to sell.

Disadvantages of Digital Marketing:

·         Now a days the competition is very high in the digital world.

·         Some customers will give negative feedback in comments it may damage reputation and have to deal it carefully

·         You have to invest in different types of software tools. And need to update those software regularly.

·         Search engine algorithms, customer preferences will change regularly. It is very difficult to maintain the trend.